Our mission

Our mission at SOAP₂O is to create disruptive innovation and change the soap industry as we know it. We don't want to continue to mass produce single-use plastics, which is why we came up with a plastic-free solution to completely eliminate it from our soap products.

SOAP₂O products are packaged in water-soluble PVA film. There is no waste for the customer to throw away and the packaging is 100% recyclable.

We are making a difference in saving the planet. We can only hope that others will follow.

The environmental crisis as we know it

In 2022, we are currently facing 10 major environmental challenges

  • Climate change
  • Electricity generation
  • Water
  • Biodiversity and land use
  • Chemicals, toxic substances and heavy metals
  • Air pollution
  • Waste management
  • Depletion of the ozone layer
  • Oceans and fisheries
  • Deforestation

We developed SOAP₂O to provide an alternative product that will reduce the impact on the soap industry and the planet. We have found a niche in the market and day after day we see the positive effects our product creates. Last year, in 4 months of operation, SOAP₂O saved 250,000 plastic bottles that would have gone to landfill, representing a whopping 50.4 tons of plastic.

Last year, in just 4 months of operation, SOAP₂O saved 250,000 plastic bottles going to landfill and we saved an amazing 50.4 tonnes of plastic.

Why us?

Not tested on animals

We do not test on animals, never have, and never will.

Simple refilling process

SOAP₂O biodegradable pouches have been designed so that the pouch can be easily inserted into bottles. This ensures that there is minimal risk of the concentrate coming into contact with the user's skin or eyes. No manual handling is required when using or moving the products before adding water. The dosage is always correct, meaning that the active ingredients in the sachets will perform at optimum levels and the cost is fully controlled.

Reduce storage requirements

SOAP₂O products can significantly reduce the need for storage space. To put this into perspective... in terms of distribution, there are 36,000 litres of soap on just one SOAP₂O pallet. So in terms of storage, one of our SOAP₂O bag boxes (15cm x 9cm) holds 12 bags, which equates to 12 litres of hand soap, making it an ideal product for any size cupboard. With Soap2o you can hold 12 litres of hand soap in just one hand.

Save on shipping costs

Just one pallet can hold 36,000 bags, so a delivery is only needed once every 6 months. Compare this to regular soap - this would need to be delivered once a week. Therefore, the transport needed is less frequent and costs are reduced. Costs are also reduced as the load is lighter due to zero water transport.


Our SOAP₂O manufacturers are certified by the Vegan Society, which means our products meet the highest standards.

No plastic bottles

All our products are made from PVA (polyvinyl alcohol film) which dissolves instantly when added to water. Since there are no single-use plastics in any part of the SOAP₂O packaging or product, no microplastics are deposited into our water system, making SOAP₂O a 100% eco-friendly product.

Reduce your carbon footprint

The journey of SOAP₂O products ends at the customer's end when the sachet is inserted into the water in the dispenser or bottle. There is no waste product, container or cartridge to dispose of in a landfill.


SOAP₂O was born from the idea to reduce and (ultimately) eliminate unnecessary single-use plastics from the world of soap. This principle is adopted throughout our business model, from product, packaging to delivery. Acting with the environment in mind is key for SOAP₂O.

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